Commerce sales
Retailer × City × SKU performance at an agreed data period.
DATA & READINESS
A practical input foundation—not a black box.
Start with the evidence that can be supported reliably. Make gaps explicit, preserve traceability and expand only when the data is ready.
EDITION 1 INPUT FOUNDATION
Six transparent input domains.
Campaign performance
Spend, clicks and agreed commercial outcomes.
Asset & keyword
Approved taxonomy, selection rules and performance history.
SKU master
Brand, pack, portfolio hierarchy and availability context.
Calendar
Year-round events/PAY-BAU, WE/WD and daypart definitions.
Potential, budget & rules
Agreed potential inputs, budget envelope, caps, exclusions and controls.
CONNECTED DATA FOUNDATION
1Standardise
2Validate
3Apply logic
4Trace output
VISIBLE OUTPUTData period • Source • Logic • Decision
EDITION 2 ADDITIONAL CONDITIONS
Predictive ambition needs stronger evidence.
- Representative campaign history across eligible combinations.
- Consistent scoring grain and stable master mapping.
- Agreed Incremental Sales outcome definition.
- Approved control-group or counterfactual baseline.
- Immutable data, scoring and model-version snapshots.
ROADMAP BOUNDARYWithout a validated baseline, Incremental Sales remains a roadmap prediction—not a production claim.
The readiness discussion identifies what can credibly be configured now, piloted next and deferred until the evidence matures.
Start a readiness discussion →