Where to invest
City Prioritisation- Evidence
- Commerce sales, market potential and current mix
- Visible output
- Prioritised cities + revised spend mix
HOW OCTAVE WORKS
From fragmented performance signals to one governed campaign plan.
Octave converts evidence into a sequence of visible, reviewable decisions—without hiding the business rationale inside a black box.
THE DECISION JOURNEY
Four commercial questions. Eight connected modules.
Each approved output becomes context for the next module, culminating in a fully reconciled Final Campaign recommendation.
01City
02Asset
03Keyword
04Event / WE-WD
05Time of Day
06Combined Timing
07SKU
08Final Campaign
What will work
Asset + Keyword- Evidence
- Approved taxonomy, history and eligibility
- Visible output
- Recommended asset mix + keyword decision
When to activate
Event / WE-WD + Time of Day + Combined Timing- Evidence
- PAY/BAU, week type and daypart evidence
- Visible output
- Approved activation window
What to promote
SKU Prioritisation- Evidence
- Portfolio hierarchy, rank and availability
- Visible output
- City × SKU recommendation
THE GOVERNANCE LAYER
Recommendation first. Evidence always available.
Every module uses one consistent screen pattern: persistent planning context, visible recommendation, supporting evidence and rationale, business judgement, then approval and trace.
Request a controlled demonstration ↗01Set planning context
02Review the recommendation
03Open evidence & rationale
04Retain, adjust or override
05Approve and pass downstream